Opening Times & Directions

Monday to

8AM – 8PM

9AM – 7PM

The Sidings,
Waterloo Station,
London SE1 7BH

Click here for Direction

to Waterloo’s
Social Side

Introducing the south bank’s
most exciting new retail and
leisure venue at Waterloo Station

The Sidings at Waterloo Station is an innovative destination for socialising, showcasing new concepts, and connecting London’s visitors, residents, workers and commuters with a distinctive blend of the City’s best lifestyle shopping, casual dining and cultural entertainment.

‘Project: Waterloo.london’ is now ‘The Sidings’

We’re excited to reveal the brand for The Sidings (formerly Waterloo.London). We wanted a name that recognised our link to the UK’s largest and busiest station, a place for people to get together, spend some time and socialse in the heart of the South Bank.

Waterloo Station is the UK’s busiest and best connected transport hub and the gateway to London’s South Bank.

  • South Bank is home to iconic world-class cultural and visitor attractions including the London Eye, Royal Festival Hall, National Theatre, Oxo Tower, British Film Institute, South Bank Centre, London Aquarium, House of Vans, Leake Street and County Hall.
  • Footfall at The Sidings is forecast to be 22.1 million per annum. Waterloo Station annual footfall is 100 million.
  • The Sidings prime central location is 18 minutes walk from Covent Garden and just 4 minutes walk from South Bank.
  • The catchment profile is predominantly young, affluent, discerning, digitally connected, seeking new brands and experiences.
  • Market positioning for The Sidings is experiential, inspiring and accessible; a blend of established and independent brands.
  • The Sidings offer is research-led and distinctive to attract visitors, residents, workers and commuters from across London and beyond.
  • Spend at The Sidings is projected to be £78 million per annum from a total catchment available spend of £4.8 billion.
  • BrewDog’s 26,000 ft2 new concept flagship at The Sidings includes a brewery, bowling, cocktail bar, coffee shop, food truck, workspace, slide and outside terrace.
  • LCR is committed creating Public Value in the community from environmental, economic and social initiatives.

Source: Pragma 2022

130,000 FT2

Over three levels

Catchment Demographic Profile

£78 million projected spend split by mosaic
profile types and user segments

User segments / key mosaic types
Top mosaic types, by contribution to turnover
TypeContribution to turnoverDescription
A04 Metro High-Flyers10.30%
Career-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major cities
K45 City Diversity
Households renting social flats in busy city suburbs where many nationalities live as neighbours
063 Flexible Workforce7.76%
Successful young renters ready to move to follow worthwhile incomes from service sector jobs
N58 Culture and Comfort
Thriving families with good incomes in diverse suburbs
A02 Uptown Elite
High status households owning elegant homes in accessible inner suburbs where they enjoy city life in comfort
G26 Cafés and Catchments
Affluent families with growing children living in upmarket housing in city environs
A03 Penthouse Chic4.94%City professionals renting premium-priced flats in prestige central locations

Source: Pragma 2022

Available spend from user segments

Data Chart

Source: Pragma 2022


Prime retail
and leisure units

Side Elevation


Upper ground floor

Lifestyle, shopping, exciting brands and new concepts

The upper ground floor will have significant footfall, with stair and lift access from the main station concourse as well as escalator links from the five new rail platforms above, down to ground level.

This space is ideally suited to innovative retailers looking to take advantage of the significant footfall.

Ground floor

Distinctive dining, socialising, retail, culture and entertainment

The Sidings’ ground floor provides connectivity from the station and underground to street level. The surrounding road network leads to the South Bank and beyond via Waterloo, Westminster and Hungerford Bridges. To the south and east, Leake Street, Lower Marsh and The Cut provide links to some of London’s world renowned cultural destinations, as well as offering distinctive shopping and eating locations.

This floor will be home to The Sidings food and drink venues, a place to meet, relax and spend time together either indoors, or outside under covered seating. With street frontage locations which will capitalise on the new One Waterloo development, this is an ideal location for a new restaurant



Cushman & Wakefield LLP, their clients and any joint agents give notice that: (i) these particulars do not form any part of any offer or contract and must not be relied upon as statements or representation of fact. (ii) No person in the employment of the agent(s) has any authority to make or give any representation or warranty whatever in relation to this property. (iii) Floor areas, measurements or distances given are approximate. Unless otherwise stated, any rents or outgoings quoted are exclusive of VAT. (iv) Any descriptions given of the property cannot be taken to imply, it is in good repair, has all necessary consents, is free of contamination, or that the services and facilities are in working order. Interested parties are advised to carry out their own investigations as requested.

Publication Date: November 2022

Regulated by the Royal Institution of Chartered Surveyors. November 2022.


All images are for illustrative purposes only